Creating a brand is more than just coming up with a catchy name and designing a cool logo. Branding is a long-term effort that requires the execution of a brand strategy. The aim is to position the brand relative to the competition in the minds of potential and existing customers. Positioning is achieved through communication via a set of available marketing channels. Marketing efforts should communicate the value and benefits of a brand to nudge the customer toward a purchase decision.
Why We Fall Apart
If evolution encourages traits that promote the survival of the species, then why do the natural repair and maintenance capabilities of the body gradually cease to function as individuals age? And why do some animals and plants live so much longer than others? Nature demonstrates immense variability in patterns of aging across different organisms. Understanding how and why aging evolved can shed light on what drives the aging process. Is aging programmed into our genetic blueprint, or is it the result of the accumulation of damage through a lifetime of intraction with the environment? Comparative and evolutionary biology can provide some answers.
Many decisions fail to achieve the desired outcome. Sometimes they fail because they are made with incomplete information in dynamic environments that preclude any guarantee of success. But some decisions fail because decision makers rush too quickly to make a decision, don't consider all the available options, ignore important information or succumb to biases that can increase the chances that a decision will fail. The good news is that there are many techniques for improving and debiasing the decision-making process. Applying such techniques can improve the decisions of individuals and groups.
Humans have always been fascinated by the prospect of extending life. But only recently have human efforts into prolonging life emerged from the domain of charlatans and alchemists to become legitimate scientific and business ventures. Views on life extension differ drastically within the anti-aging community, most focus on improving healthspan, but a few bold voices suggest that radical life extension may be possible. This material will explore many aspects of the emerging longevity industry, including areas of research and ethical considerations.
Who Needs Fat?
Body fat is essential for human life. It is more than inert energy storage, but an organ that is an important part of the body's metabolism. Fat is the most efficient form of energy storage in the body and almost certainly was a major factor in the survival of the human species. More recently, fat has become a problem of global proportions. The global epidemic of obesity is a warning sign of further challenges ahead, particularly chronic disease. Many people struggle with excess body weight for large portions of their lifetime. Here we explore the biology that drives the accumulation of body fat from genes and gender to hormones and the metabolism.
Fundamentals of Branding
Brands are powerful concepts for communicating meaning, eliciting an emotional response and simplifying decision making. The most powerful brands are worth billions of dollars. Brands can play a large role in organizational success. This stream defines the elements of a brand and walks you step-by-step through the process of building a brand from the ground up.
Judgment and Intuition
Decisions shape our lives and our world. People are faced with making a constant stream of decisions to navigate daily life. They often rely on intuition to make decisions rather than conscious deliberation. Intuition works well for experts in situations with predictable outcomes. In unfamiliar situations, intuition can be misleading. Research into how people make decisions has shown that there are predictable errors in judgment that regularly occur during decision making. These errors occur because the human brain uses mental shortcuts and is affected by cognitive biases that can affect the outcome of a decision. Nobody is immune to these limitations, but awareness of them can help us avoid costly mistakes and improve the chances of positive results.
The human race has experienced an unprecedented lengthening of life expectancy over the past 150 years. Far fewer children are dying, and more people are living to much older ages. Incredibly, centenarians are the fastest growing demographic group in the world. The prospect of a lifespan that exceeds 100 years comes with challenges, such as overcoming the burden of chronic disease. Societies will need to make far-reaching changes in order to adapt to aging populations. But the trend also brings many opportunities for rethinking and redefining the traditional stages of life.
How Trickle Works
Becoming a Podcaster
It’s easier than ever to start a podcast. Despite incredible growth in the number of podcasts out there, the medium is still incredibly young in comparison to others like TV or radio. If you have something valuable and interesting to say or explore then a podcast might be the way to do it. But there are things any aspiring podcaster should know like: What equipment should I use? Are there techniques for good interviews? How do I get my podcast into the most frequently used directories?
Advanced Nutritional Mythbusting
The human body is complex and so is nutrition science. This complexity makes it possible for nutritional myths to emerge. But many myths continue to spread despite overwhelming scientific evidence against them. This course will present the evidence against some of the most pervasive nutritional myths.
Digital music streaming has rapidly replaced older technologies to become the dominant way of listening to music. But for some people, the switch to digital music remains hard. Perhaps the old stereo sound system and the CD rack still have a proud place in the living room. But making the switch to digital music has significant benefits that can lead to a more pleasurable music listening experience.
Teams and organizations that foster disagreement perform better and develop more creative solutions to problems. Although disagreement can sometimes escalate into conflict, it is an essential ingredient in strong decision-making processes. Creating a safe environment in which candor is embraced is the essential first step. There are many ways to improve the quality of disagreement in teams and organizations that can drastically improve success.
Yoga is an ancient tradition. It consists of a set of practices that aim to discipline the body and mind. This material will provide a newcomer to yoga with an overview of the many different philosophies and styles of yoga. It will provide the necessary information for a beginner to start their practice while demonstrating how to start learning yoga without necessarily needing to attend a yoga class. Target audience: Newcomers with no prior knowledge of yoga.
The Longevity Lifestyle
The Podcast Phenomenon
Once a geeky niche for audio enthusiasts, podcasting has now become a mainstream source of information and entertainment media. Because podcasts are simple and cheap to produce, there is now a podcast for virtually every niche interest. But at the same time, many podcasts are becoming elaborate audio productions with masterful storytelling This content could be interesting for you if you've heard about podcasts, but aren't sure how to listen to one. Or if you've listened to podcasts before but you just want to know more about how they were developed and how they are evolving. We explain how to find great podcasts and include lots of recommendations.
Children and Sleep
One of the hardest things about being a new parent is dealing with the sleep deprivation associated with caring with newborns and infants. But sleep challenges can persist for years with some children from refusing to go to bed or waking frequently at night to sleepwalking and night terrors. Having a clear understanding of how sleep patterns differ for children of different ages can be a big help for parents. Knowing how to identify the causes of a particular challenge and understanding how to deal with it is essential for a parent craving a good night's sleep.
Training the Mind
Everyone is so busy! But are they getting as much done as they could be? It is possible to achieve more by doing less, by improving personal productivity. Everyone has limited time, energy and attention. Where they choose to focus those resources is the key to productivity. The first step is deciding what’s important and defining clear goals. Maintaining focus in a world full of distractions can be a real challenge. But dedicating time for deep work when energy levels and focus are at their peak can dramatically improve an individual’s performance.