In The Four Hour Work Week , Tim Ferriss TF Tim Ferriss encourages people to ask themselves whether they are contributing anything useful to the world or just shuffling papers doing work for work’s sake. He stresses the difference between efficiency and effectiveness:
- Efficiency : performing a certain task with minimal effort and time
- Effectiveness : focusing on tasks that enable goal achievement
Productivity is not just about achieving maximum efficiency while performing daily tasks. It is easy to fill the day with simple tasks that won’t contribute to achieving top-priority goals.believes that people have a natural tendency to follow the path of least resistance, choosing to do whatever is easiest in the moment.
The key to productivity is not to just get faster and better at doing things (efficiency), it is to determine what tasks or actions are most likely to lead to the achievement of prioritized goals (effectiveness).