Organizations wanting to foster disagreement need to build it into their culture. One way to do this is to encourage creative abrasion. Dorothy Leonard DL Dorothy Leonard and define creative abrasion as the process by which “intellectually diverse people generate, vigorously debate, and ultimately implement ideas.” They credit with coining the term. Creative abrasion is a form of constructive confrontation that is built into the organization by design. The friction created when competing ideas collide can produce “wonderful creative sparks” according to Hirshberg.
Creative abrasion is constructive confrontation built into organizations by design
Chapter 3 People who think differently produce creative abrasion