People make a large number of decisions every day. There have been attempts to estimate the number of decisions the average person makes in a day. It is frequently claimed that humans make around 35,000 conscious decisions daily. However, the validity of that statistic is questionable and would depend heavily on the definition of a decision and how it is measured. Nonetheless, it appears clear that people make many decisions of varying importance daily.
The quality of people’s decisions can significantly impact the quality of their lives. They also can profoundly affect the success of their organizations. Decision making even impacts the global community and the planetary ecosystem. One could argue that, in a nuclear age, decision making is critical to the survival of the human species. Decision making is very relevant to the most significant challenges humanity such as economics, crime, wars, famine, disease and climate change . Decisions shape our lives and our world.
However, many decisions are made intuitively, without paying attention to how the decision is made. In doing so, decision makers risk ignoring better alternatives or committing common errors of judgment.