Anyone trying to improve how they eat by understanding nutrition science is bound to come across some potentially confusing terminology. Understanding the basic building blocks of nutrition and of the human body can help you navigate through the jargon and figure out how to improve your diet. This stream provides an overview of the main micronutrients — particularly the essential vitamins and minerals. It then takes a detailed look at the three main macronutrients — carbohydrates, protein, and fat.

Low-carb or low-fat? Ketogenic or Paleo? When deciding how to eat, we are spoiled for choice. There is an incredible variety of diets, many of which seem to contradict each other. But the major types of diet actually share important commonalities. Understanding the principles behind these diets can provide insights that can help individuals design a diet that optimizes their own health and well-being.

An improved understanding of the biological aging process at a cellular and molecular level is highlighting potential methods for slowing or reversing the damage that leads to chronic disease and death. The major hallmarks of the biological aging process have been identified and based on those discoveries a battery of potential treatments is being researched. Dive into the details of the biological causes of aging and chronic disease, and discover the methods researchers are proposing to slow or even reverse aging.

Creating a brand is more than just coming up with a catchy name and designing a cool logo. Branding is a long-term effort that requires the execution of a brand strategy. The aim is to position the brand relative to the competition in the minds of potential and existing customers. Positioning is achieved through communication via a set of available marketing channels. Marketing efforts should communicate the value and benefits of a brand to nudge the customer toward a purchase decision.